New services and business lines are often launched from an idea that sounds clear in a meeting but has never been worked out on paper. Nobody has written down exactly who the customer is, what they will pay for, which costs rise with each sale and what the team needs to deliver it. When these points are settled after launch, the service is reworked under pressure and early customers see the confusion.
Kemlat helps you design the business model and the service before you launch. We set out the value you offer and to whom, how the service is packaged and delivered, how it earns revenue and which assumptions it depends on. We then prepare an initial launch plan, so the first customers receive a defined service and you know which early signals to watch.
How we work
- 01
Understand customers and context
We interview your leadership and, where possible, a sample of current or target customers. We also review your existing services, sales records and competitors' offers.
- 02
Define the value proposition
We write down which customer groups the service is for, which problems it solves for them and why they would choose you. This statement, known as the value proposition, guides the packaging and the sales message.
- 03
Design services and packages
We define each service or package: what is included, what is not, the outputs the customer receives and the steps to deliver them. We also identify the roles and tools that delivery needs.
- 04
Model revenue, costs and assumptions
We set out how the service earns revenue, which costs it carries and which assumptions it relies on, such as expected customer numbers or delivery effort. Each assumption is marked so it can be tested.
- 05
Prepare the launch plan
We plan the first launch: which customers to approach, what sales and delivery need in place, and which early signals will show whether the assumptions hold.
What you receive
Business model and assumptions
A one-page model covering customers, value, sales channels, revenue and costs, with the list of assumptions behind it.
Value proposition by customer group
A clear statement for each target group of the problem you solve and the benefit they receive.
Service and package definitions
Each service described with what it includes and excludes, its outputs and its delivery steps.
Delivery requirements
The roles, skills, tools and outside suppliers each service needs to be delivered consistently.
Initial launch plan
The first target customers, actions, owners and signals to watch during launch.
What changes for you
- Sales and delivery teams describe and deliver each service in the same way.
- Customers understand what they are buying, which reduces disputes about scope.
- You know which assumptions carry the most risk and can test them early.
- The launch starts with defined responsibilities rather than improvisation.
Where this service sits in the KEMLAT Method
Scope: This service designs the model and the launch plan. A full commercial feasibility study, brand work, websites and marketing campaigns are separate services if you need them.
Questions clients ask
Is this the same as a feasibility study?
No. A feasibility study tests whether an idea is commercially viable. This service designs how the business or service will work: what you offer, how it is packaged and how it is delivered. Some clients do both, starting with feasibility.
Do you set our prices?
We help you choose a pricing structure, for example per project, per package or by subscription, and show which costs it must cover. The final price levels are your decision.
Do you talk to our customers?
Where you agree, yes. A small number of customer conversations often shows what people really value. We agree in advance who we contact and how we introduce ourselves.
What do you need from us?
Access to leadership, information on current services and sales, and your view of the market. If delivery staff will run the new service, we need some of their time as well.
Related services
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