A visual identity that grows without rules soon looks inconsistent. The logo appears in different colours on the shop sign, the invoice and the Instagram page, the Arabic and English versions do not match, and each designer picks new fonts. Printers ask for files nobody can find, and the brand looks smaller and less trustworthy than the business really is.
Kemlat designs a complete visual identity and the rules for using it. We start from your brand strategy or a short brief, develop logo concepts, then refine the chosen one with colours, Arabic and English fonts and supporting graphics. You receive organised files for print and screen, examples applied to your real materials, and a guidelines document with templates your team can use.
How we work
- 01
Review the brief and context
We start from your brand strategy if one exists, or run a short workshop to agree the audience, the personality and any parts of your current identity that must stay. We also review your current materials and where they are used.
- 02
Develop logo concepts
We present a few distinct logo directions, each shown in Arabic and English and on real examples such as a sign and a social media post.
- 03
Refine the chosen direction
We develop the selected concept into logo versions for different spaces, a colour palette, Arabic and English fonts and supporting graphic elements. We check that the logo stays readable at small sizes and in a single colour.
- 04
Apply it to your materials
We design the agreed items, such as business cards, letterhead, email signature, social media templates and presentation slides.
- 05
Prepare guidelines and files
We record the rules in a brand guidelines document and export every file in the formats that printers, web developers and your team need.
What you receive
Logo concepts and final logo
Concept presentations, then the final logo in a horizontal version, a stacked version with the name under the symbol, and a symbol-only version, in Arabic and English where needed.
Colour and font system
Colour codes for print and screen, and Arabic and English fonts with their licence details.
Logo and artwork files
Vector files that can be enlarged without losing quality (SVG and PDF), plus image files (PNG) for everyday use.
Branded templates
The agreed items, such as stationery, email signature, social media and presentation templates.
Brand guidelines document
Clear rules on spacing, sizes, colours and fonts, with examples of correct and incorrect use.
What changes for you
- Your brand looks the same on signs, documents, screens and social media.
- Printers, developers and agencies receive the correct files without delays.
- Your team makes everyday materials from templates instead of redesigning each time.
Where this service sits in the KEMLAT Method
Scope: The number of concepts, revision rounds and applied items is agreed at the start. Font licences, printing and signage production are paid to their providers and are not included. Brand strategy and naming is a separate service.
Questions clients ask
How many logo options will we see?
The number of concepts and revision rounds is set in the agreed scope. We prefer a few well-developed directions to many quick sketches, and we show each one on real materials so you can judge it properly.
Do we own the final logo?
Yes. Ownership of the final logo and artwork passes to you when the project is complete, as written in the agreement. Fonts remain under their makers' licences, and we explain the licence terms before you choose a font.
Can you refresh our current logo instead of replacing it?
Yes. A refresh keeps the recognisable parts of your logo and fixes problems such as poor readability, dated details or a missing Arabic version. It suits businesses whose customers already know the current logo.
What do you need from us?
Your brand strategy or answers to a short brief, examples you like and dislike, your current files, and one decision-maker who approves each stage.
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