Good products often reach customers through weak material. The company profile is a translated Word file, the brochure tries to say everything at once, the Arabic text reads like a word-for-word translation, and campaign designs are made in a hurry by whoever is free. The result takes effort to produce and still does not explain clearly why someone should buy.
Kemlat plans and produces written content and graphic design in Arabic and English for your campaigns, platforms and printed materials. We agree the messages and the list of pieces first, write each language as original text rather than a translation, and design to your brand guidelines. You receive final files ready for print or publishing, plus editable templates for pieces you repeat.
How we work
- 01
Gather the brief
We review your brand guidelines, audience, existing material and the purpose of each piece. We also collect the product facts and name the people on your side who approve them.
- 02
Plan the content
We agree a list of pieces with the purpose, channel, language, size and format of each, plus the key messages it must carry. This list defines the quantity in scope.
- 03
Write the copy
Writers prepare the Arabic and English texts separately so each reads naturally. Facts, product names and figures are checked with your team before design starts.
- 04
Design and revise
Designers lay out each piece to your guidelines and to the technical needs of its channel, such as print bleed (an extra margin the printer trims off) or platform image sizes. Revisions follow the rounds agreed in scope.
- 05
Deliver files and templates
We export print-ready and web-ready files, and provide editable templates for pieces your team will repeat.
- 06
Review after use
Where pieces run in campaigns or online, we look at the available results and feedback and apply the lessons to the next round of content.
What you receive
Content plan
The agreed list of pieces with purpose, channel, language, format and key messages.
Arabic and English copywriting
Original texts for each piece, reviewed for accuracy and tone.
Graphic designs
Final designs for the agreed pieces, within the quantity and revision rounds in scope.
Production files
Print-ready PDF files with correct colour settings and bleed, and web images in the right sizes.
Editable templates
Templates for repeated items such as social media posts, presentations or flyers.
What changes for you
- Your materials carry the same messages in both languages.
- Facts, product names and figures are checked by your team before anything is published or printed.
- Printers and platforms receive files that meet their technical requirements the first time.
- Your team produces routine pieces from templates while keeping the brand consistent.
Where this service sits in the KEMLAT Method
Scope: Work is agreed on a defined list of pieces and revision rounds. Printing, stock photo licences and paid promotion are not included unless listed. Photography and video production is a separate service.
Questions clients ask
Do you translate our English content into Arabic?
We adapt rather than translate. The writer works from the same messages and facts, but writes Arabic that reads as if it was written in Arabic first. Product names and technical terms stay consistent across both languages.
What if we do not have brand guidelines?
We can work from your logo and existing materials and agree basic rules for colours and fonts at the start. If the brand needs more work, we suggest the visual identity service first.
Can you produce content every month?
Yes. Regular production can be agreed as a monthly number of pieces. If you also need publishing and replies to followers, the social media management service covers that.
Who approves the content?
One person on your side should approve each piece, especially facts, product details and any claims about results. Clear approval at each stage avoids extra revision rounds.
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